Bichon Frise puppy for sale. A cheerful, happy dog, the Bichon Frise is small and sturdy with a dark-eyed inquisitive expression and a plumed tail it carries merrily over the back. The breed is often compared to a cotton ball due to its curled double coat, which consists of a textured outer coat and a silky undercoat. The Bichon Frise’s coat must be white, but may have shadings of buff, cream or apricot around the ears or on the body.